{"id":2877,"date":"2019-08-05T09:09:18","date_gmt":"2019-08-05T09:09:18","guid":{"rendered":"https:\/\/saobranding.com\/?p=2877"},"modified":"2021-09-20T10:58:19","modified_gmt":"2021-09-20T10:58:19","slug":"por-que-crear-buyer-personas","status":"publish","type":"post","link":"https:\/\/saobranding.com\/proyectos\/por-que-crear-buyer-personas\/","title":{"rendered":"Por qu\u00e9 crear Buyer personas"},"content":{"rendered":"

\"Pamela<\/p>\n

Hace unos a\u00f1os, nos bastaba con detectar a nuestro target objetivo<\/strong> para definir nuestros productos y servicios. Pero, ahora, los targets son grupos demasiado amplios y ambiguos<\/strong> como para poder tomar decisiones a trav\u00e9s de ellos.<\/p>\n

Antes, pod\u00edas basar todo tu negocio de venta de pizzas, pensando en ese sector de la poblaci\u00f3n que buscaba algo econ\u00f3mico y r\u00e1pido para comer. Pero, hoy en d\u00eda, hay muchos puestos de pizza ofreciendo lo mismo. No vas a poder captar clientes y fidelizarlos si no eres capaz de ofrecerles algo m\u00e1s.<\/strong><\/p>\n

\u00bfQu\u00e9 es ese algo m\u00e1s? La personalizaci\u00f3n del servicio o producto.<\/strong><\/h4>\n

Ya no te sirve fijar tus objetivos en ese target. Piensa en el grupo de amigos que van a ver el partido juntos; en la pareja con hijos que busca un plan de comida; en la universitaria que lleva d\u00edas sin parar de estudiar. Y lo m\u00e1s importante, debes pensar en qu\u00e9 quieren, c\u00f3mo lo adquieren y qu\u00e9 puede hacer que ya no lo quieran.<\/strong><\/p>\n

Puede que a los j\u00f3venes que quedan para ver el f\u00fatbol les interese alguna oferta con el men\u00fa; la universitaria podr\u00eda querer comprar la suya r\u00e1pidamente por Internet; y es probable que los padres que han pedido pizza no vuelvan a comprar las tuyas si \u00e9stas llegaron fr\u00edas.<\/p>\n

Todo esto y muchas otras cuestiones deber\u00e1s saberlas antes de definir tus productos, tus servicios y la manera en la que vas a ofrecerlos y promocionarlos.<\/strong><\/p>\n

\u00bfC\u00f3mo? Creando a tus buyer personas,<\/strong> es decir, perfilando los arquetipos de tus clientes o usuarios ideales.<\/strong><\/h4>\n

Todos ellos encajar\u00e1n con objetivo, puesto que un target es un conjunto de datos muy gen\u00e9ricos<\/strong> (hombre\/mujer, urbano\/rural, joven\/adulto\u2026); tendr\u00e1s mucha m\u00e1s informaci\u00f3n relevante. Ofrecer\u00e1s servicios, productos y ofertas personalizadas, y tambi\u00e9n podr\u00e1s definir mejor tus estrategias de venta y de marketing.<\/strong><\/p>\n

En SAO<\/strong><\/a> te ayudamos a identificar a tus buyer personas y a redefinirlas a trav\u00e9s del an\u00e1lisis,<\/strong> para que tus servicios, tus productos y tu comunicaci\u00f3n conecten lo m\u00e1s eficazmente posible con tus verdaderos cliente y usuarios.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos a\u00f1os, nos bastaba con detectar a nuestro target objetivo para definir nuestros productos y servicios. Pero, ahora, los targets son grupos demasiado amplios y ambiguos como para poder tomar decisiones a trav\u00e9s de ellos. Antes, pod\u00edas basar todo tu negocio de venta de pizzas, pensando en ese sector de la poblaci\u00f3n que buscaba […]<\/p>\n","protected":false},"author":12,"featured_media":4653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,3,2,10,14],"tags":[],"class_list":["post-2877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creatividad","category-diseno","category-marketing","category-marketing-outsourcing"],"acf":[],"yoast_head":"\nPor qu\u00e9 crear Buyer personas | SAO, Agencia de Branding en Madrid<\/title>\n<meta name=\"description\" content=\"Hace unos a\u00f1os, nos bastaba con detectar a nuestro target objetivo para definir nuestros productos y servicios. 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